How Zip-Pak ZE100 zipper technology helped Prymat rise to market leader.

How Zip-Pak ZE100 zipper technology helped Prymat rise to market leader.

Flexible packaging challenge:

Prymat, a large producer/distributor of universal seasonings in Poland, wanted to capture the leadership position in a price sensitive market. Their goal was to do this by adding the much sought-after convenience of resealable packaging.

Zip-Pak resealable flexible packaging slider solution:

Prymat added Zip-Pak’s ZE100 zipper technology. As it turned out, consumers placed greater value on convenience than price, and sales rose immediately… at premium prices!

The new resealable zipper technology improved brand differentiation immediately at the point of purchase, plus reinforced brand preference every time consumers used the resealable package. As a result, the Zip-Pak zipper technology played a key role in Prymat’s rise to market leader.

Unitronics Weighs In

Pak Automation Ltd have recently completed a system in conjunction with ACI Ltd the All-Ireland Distributor for the Unitronics Range of PLC’s and HMI’s.

The system needed to be able to process signals from 4 loadcells mounted under a U Trough Mixer which when calibrated would enable weighing of the complete Mixer so the customer could carry our recipe formulation within the mixer.

The Unitronics PLC with its combined HMI provided Loadcell excitation, digital signal filtering and calibration in one package and with the added advantage of the 5.7” colour Touchscreen which gave the operator a colour Bargraph display of the mixer status.

Four Stainless Steel Encapsulated Loadcells were used with a 500Kg capacity/loadcell. The Analog outputs on the PLC were used to control the Inverter speeds of the Mixer and the Outfeed conveyor.

The system was delivered to the customer with a copy of the programming software which comes with every PLC/HMI which means changes in the future can be carried out easily and via a web browser from a remote location.

Guzaarish’s Pak Release Irks Indian Distributors

Indian distributors have expressed concern that Sanjay Leela Bhansali’s Guzaarish, which has Hrithik Roshan and Aishwarya Rai in the lead roles, was screened in Pakistan two days ahead of its India release, a media report said. Guzaarish was scheduled for release in both countries Nov 19, but Pakistani film exhibitors showed it Nov 17.

The Express Tribune reported on Thursday that the Indian distributors have expressed concern and questioned Pakistani exhibitors for releasing the film in Pakistan ahead of its release in India. The issue was apparently not blown up as the film has done well at the Indian box office.

“Had Guzaarish not done well at the Indian box office, the release of more Indian films in Pakistan may have been jeopardised,” a source said. The Pakistani film exhibitors maintain that they released Guzaarish two days ahead of its release in India as they didn’t have any major film for Eid.

The Express Tribune quoted film exhibitor Jehanzeb Beg as saying the early release shouldn’t be a problem with Indian film exhibitors as they don’t have any legal right to object to the territorial release of a film in Pakistan. Films in India, he said, are released on occasions like Diwali while Eid is the right occasion to release new films in Pakistan.

“Pakistani distributors had bought the rights and they spoke to the people concerned before releasing the film. Only the main distributor from whom Pakistani exhibitors have bought the distribution rights of the film can object to this, the exhibitors in Dubai or anywhere else have nothing to do with it.

Additionally, a producer may have an issue with this situation but not the distributors,” he was quoted as saying.

The film was earlier planned to be released Nov 12 in both countries, but it got delayed for a week in India.

Pakistan Film Exhibitors Association chairman Zoraiz Lashari said that exhibitors had a film in hand so they decided to release it Nov 17. He said: “This is one rare case that may never happen again. We had the film and we wanted to release it on Eid so we went ahead with it.

An insider told the daily that major distributors of Indian films in Pakistan would now be warned against screening any Indian film before it’s release in India.