How Zip-Pak ZE100 zipper technology helped Prymat rise to market leader.
Flexible packaging challenge:
Prymat, a large producer/distributor of universal seasonings in Poland, wanted to capture the leadership position in a price sensitive market. Their goal was to do this by adding the much sought-after convenience of resealable packaging.
Zip-Pak resealable flexible packaging slider solution:
Prymat added Zip-Pak’s ZE100 zipper technology. As it turned out, consumers placed greater value on convenience than price, and sales rose immediately… at premium prices!
The new resealable zipper technology improved brand differentiation immediately at the point of purchase, plus reinforced brand preference every time consumers used the resealable package. As a result, the Zip-Pak zipper technology played a key role in Prymat’s rise to market leader.
